The Souper Dress is a “paper” (80% cellulose + 20% cotton) screen-printed garment produced by the Campbell’s soup company as a marketing stunt in 1967, inspired by Wharol’s artwork featuring the repeating soup cans. It could be acquired by sending back to the company two soup cans labels and 1 USD.

The dress follows a sleeveless A-line silhouette with one bust dart on each side and it is clearly intended as an inexpensive, short-term item rather than a durable garment. The label printed on the inside of the dress reads “The Souper Dress / NO CLEANING – NO WASHING – IT’S CAREFREE / FIRE RESISTANT UNLESS WASHED OR CLEANED / TO REFRESHEN, PRESS LIGHTLY WITH WARM IRON / 80% CELLULOSE, 20% COTTON”